Fall 2020 Update

See UHart’s reopening plans for Fall 2020 and additional information about our response to COVID-19.

#renderEmergencyWidget( $widget )

Barney School of Business


Prepare for leadership jobs in marketing. Concentrations allow you to specialize your skills and tailor them to your career goals.

About the Major

Student showing a presentation on her computer

500 Internal Server Error

Internal Server Error

The server encountered an internal error and was unable to complete your request. Either the server is overloaded or there is an error in the application.

Degree Requirements

The program combines core classes, specialized courses, electives, and an internship. You will graduate with a Bachelor of Science in Business Administration.

For course descriptions and complete list of requirements, visit our course catalog.

Featured Core Classes

  • Business and Professional Communication
  • Management and Organizational Behavior
  • Operations Management
  • The Legal Environment of Business

Specialized Marketing Courses

  • Consumer Behavior
  • Marketing Research
  • Marketing Strategy

Other Requirements

  • Internship in Marketing
  • Electives

Career Outlook

Our graduates follow career paths in fields such as sales, advertising and promotions, retail, marketing research, and market analysis. They work in large and small, domestic and global, corporate and not-for-profit organizations, and in family businesses. You may work as a media buyer, a marketing manager, public relations specialist, brand manager, or other positions that require creativity and excellent communication skills.

About the Minor

Are you interested in learning more about marketing but prefer to major in another subject? You can minor in Marketing. Visit our course catalog for specific requirements for Barney students and non-Barney students.


Applications for admission are considered on a "rolling basis." We look forward to welcoming you to Barney!

Start your UHart journey today. Take the next step.